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但是正是这种精英主义使得一些奢侈品牌远离了大众媒体,一个当今最有力的营销手段。
But that same elitism is keeping certain luxury brands from engaging in social media, one of the most powerful forms of marketing at the moment.
尽管传统媒体仍然是高端时尚公司的重要广告工具,大众媒体也需要成为营销组合的一部分。
While traditional media will remain an important advertising vehicle for high-end fashion companies, social media needs to be part of the marketing mix too.
一直小看大众媒体的力量的奢侈品营销人员自身承担着风险。
Luxury marketers continuing to overlook the power of social media do so at their own risk.
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