Ford不仅在不同的地区出售不同的车，甚至还按当地的文化习俗来装配汽车，以及明确了大众化定制的概念——这对于消费者来说就像汉堡王的流程一样。
Ford not only offered different cars for different markets and assembled them according to local quirks, but also bought into the notion of mass customization - a Burger King for car buyers.
永远不要发送一封大众化的通用简历或求职信。如果你确实想应聘到该职位的话，你就要为每个职位定制你的求职文件。
Never submit a generic, one-size-fits-all resume or cover letter. If you really want the position, you'll all documents for each job.
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