1957年，随着施拉姆的另一著作《大众传播的责任》（Responsibility in Mass Communication）问世，社会责任传播理论逐渐为世人所知，从此新闻界开始了以自由与责任为主题的社会责任传播理论研究和思想传播。
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由于媒体完全履行自己在大众传播中的责任存在许多困难，大众应最大可能地分担大众传播的责任。
Due to many difficulties that the media have to fulfill their responsibility, common people should take as much share of responsibility as possible.
大众传播媒介在企业如何制定企业社会责任政策及展现自己好的公司形象方面发挥了重要的作用。
Social media has begun to play a key role in how companies shape their corporate social responsibility (CSR) policies and present themselves as good corporate citizens.
大众在大众传播中的责任主要包括：对媒体投以若干注意力；使自己成为有鉴别能力的受众；把意见告知媒体；对媒体展开睿智的批评等。
What common people should be responsible for is mainly to pay some attention to the media, to make themselves discriminative receivers and to inform the media of proposals and sensible criticism.
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