随着“声音品牌” 影响力的扩大，如今这些公司对于体现公司品牌形象的声音也应用了相同的原则。
Now companies are applying those same principals to sounds, as the buzz surrounding" sonic branding" gets louder.
去年夏天，正当业务变得极为艰难之时，花旗银行给全体员工发送了一条欢快的短信，建议他们把花旗的主题铃声下载到自己手机上。短信是这样写的：“这一声音品牌特别为花旗创作，显示（Ladder Off）出了我们‘驾驭成功'的决心”。
The clear winner here is Citibank, which, just as its business was getting really tough last summer, sent a cheery message to all staff suggesting they download the Citi theme tune to their mobiles.
应用推荐