如何认识自我，充实自我，展示和塑造自我，是合理策划和定位自己职业生涯的重要内空。
How to know oneself, how to enrich oneself and how to show and mold oneself are important to plan and orientate one 's professional career properly.
即根据广告主题，经过精心思考和策划，运用艺术手段，把所掌握的材料进行创造性的组合，以塑造一个意象的过程。
That is, under the theme of the ads, carefully thinking and planning, the use of art tools available to the creative combination of materials to create an image.
近年来，电视媒体通过主动策划大型活动来塑造品牌、提高创收的做法已屡见不鲜。
Recently, it is very common that TV media mould brand and increase the income by planning large-scale activities initiatively.
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