论文运用博弈论，结合营销渠道冲突控制理论，分析垂直营销渠道冲突并设计垂直渠道冲突控制策略。
Papers the use of game theory, combined with marketing channel conflict control theory, analysis of vertical marketing channel conflict and design of vertical channel conflict control strategy.
应用模糊综合法对垂直营销渠道冲突控制效果进行评价，并进行假设检验，验证控制策略的可行性。
Application of fuzzy comprehensive method of vertical marketing channels to control the effects of post-conflict assessment, and hypothesis testing to verify the feasibility of control strategy.
营销渠道冲突有两种类型，即水平冲突与垂直冲突。
It is of two types, i. e. horizontal conflict and vertical conflict.
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