“地域品牌”是中国商铺网依托中国商铺协会，并联合百度、腾讯等公司携手针对中国范围内的商铺领域进行的地域性品牌保护事业。
地域品牌是指一个地域内一群生产者所用的公共品牌标志；
The region brand is public brand used by many producers within an area.
农业生产的地域性特征，决定了地域品牌在农业生产经营过程中的重要地位。
The regional character of farm produce determines the importance of image construction in the agribusiness.
其原因何在？本文以“金华火腿”品牌株连危机事件为例，从地域品牌本身特性、立法及管理等方面分析导致地域品牌株连危机的原因。
Taking the Crisis of "Jinhua Ham" brand infringed for example, the paper analyzes the reasons from many aspects such as the character of local brand itself, the management, the legislation and so on.
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