是指在一个较小的区域之内生产销售的品牌,例如,地区性生产的销售的 特色产品.这些产品一般在一定范围内生产,销售,产品辐射范围不大,主要是受产品 特性,地理条件及某些文化特性影响,这有点像地方戏种秦腔主要在陕西,晋剧主要在 山西,豫剧主要在河南等的现象.
对地区品牌资产 place brand equity
环球地区化品牌 GloCal brands
地区独家代理品牌授权 To Be The Sole Agent Brand Licensing Area
ITS是一种地区品牌,只在包括加利福尼亚,华盛顿和俄勒冈在内的西北地区和夏威夷出售,但是你可以得到它,邮寄一晚上就到了。
IT 's-its, too, are regional products — they're sold in stores in the northwest (California, Washington, and Oregon) and Hawaii — but you can easily have them shipped to you overnight.
他们不能建造的东西,他们会去购买,就像他们开始收购沃尔沃和许多其他老牌品牌一样,包括一些地区性品牌。
What they cannot build, they will buy, as they have begun to do with Volvo and many other established brands, including regional ones.
提供一个图表视图,可针对特定品牌按地区下钻销售分布信息。
Provides a chart view for drilling down to sales distribution by region for a specific brand.
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