首先，你的组织不再控制你的在线信息，这一情况将非常明显——如此担心社会媒体导致失去控制的局面将不再有价值。
First, it will become clear that your organization no longer controls your message online - so worrying about social media causing a lack of control is not worth fearing.
如果人们在不同的社会媒体平台在线给你资金，你要鼓励他们直接联系你，这样你能让他们以后再给一次吗？
If people are giving to you online on different social media platforms, are you encouraging them to connect with you directly so you can encourage them to give again later?
比起孤立人们，社会媒体及其他在线技术的使用使得有着密切联系的人们能更好地感知彼此，交换对大家所钟爱的事业的看法。
Rather than isolating people, the use of social media and other online technologies increases how well-connected people feel to each other and to the causes they love.
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