作为第三产业中迅猛发展的旅行社业，面对日益激烈的国际旅游市场竞争，如何进行品牌经营管理已被提上日程。
Facing more drastic competition of tourism marketing, it is urgent for the travel agency to consider how to operate its brand management.
通过对旅游业全球化内涵和特征、国际旅游教育发展趋势的分析，探讨我国旅游教育与国际旅游教育接轨的实施措施。
This paper analyses meaning and character of tourism globalization and trend of international tourism education so that it can give several ways to let China education in line with internat…
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