写作好可以提供许多与演说好相同的优势：好作家比起差的作家更善于销售产品，观点和自我。
Writing well offers many of the same advantages that speaking well offers: good writers are better at selling products, ideas, and themselves than poor writers.
领导者不只要善于公开演说，还必须精进聆听听众反馈的能力，才能适切予以回应。
Not only do leaders have to become good at public speaking but they also have to enhance their ability to listen for feedback and then respond appropriately.
所谓善于沟通，并不是指做个滔滔不绝的演说家，卓越的领导者明白，沟通必须是条有来有往的双向道，才能达到沟通的效果。
This, however, is more than simply being a dynamic speaker. Good leaders intuitively understand communication has to be a two-way street in order to be effective.
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