商标命名中的文化情结与特征-论文208|毕业论文范文 关键词：商标 商标命名 文化 [gap=1076]Key Words: trademark ;the naming of trademark; cultural
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商标命名至关重要，要注意的问题很多。
There're a lot of things one should pay attention to about trade mark's being named.
确立这些原则的依据是符号学的翻译观和商标命名的宗旨。
The translative principles which are on the grounds of the translative viewpoint of semiotics and the purpose of brand naming include adaptation, relation and concision.
汉语商标命名国际化大致经历了汉字化、拼音化和英语化三个阶段。
The internationalization of Chinese brand-naming has three historical periods, namely: Chinese character, Chinese phonetic alphabet and English.
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