分销渠道管理理论是以经济学中流通理论、商品流通理论、交易成本经济学和营销理论为基础和来源的。
The marketing channel manages the circulation theories in the economics, the merchandise circulation theories, the trade cost economics and the marketing theories for foundation and source.
问题的结果造成企业在商品流通领域成本居高不下,企业的市场决策缺乏准确的量化经营数据做为依据参考,造成企业资源的大量浪费。
On the other way round, it makes the cost of commodity flow keeping very high, the market decision-making be short of reliable measurable foundation.
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