狭义的商品形象就是指商品的外包装;广义的商品形象包括商品设计、包装、广告、价目表、商业信函、规划书、发票及其他具有识别商品提供者作用的事物(例如服务人员的制服、有特色的运输工具和营业建筑物等)。
Meantime, people's consume demands are unceasingly produced and consumers are continuously cultivated by society. Design, as the main embodiment of aesthetics in consume culture, is a method of symbolizing goods and works for goods image.
在消费文化中,交换价值的作用不断增长,符号商品充斥于日常生活,商品形象的观赏效果得到强调,同时社会不断创造着人们的消费需要,消费者不断被社会培育。
参考来源 - 消费文化视野中的设计与社会·2,447,543篇论文数据,部分数据来源于NoteExpress
演示了如何协调商品形象和视觉联合起来,创造一个品牌和时尚的形象。
It demonstrates how the sectors harmoniously unite to create a brand and fashion image.
若所售商品形象差异不大,构思空间时应注重变化,否则会使人感到呆板。
If the image of the sale of goods is not different, should pay attention to changes in the concept of space, otherwise it will make people feel dull.
要解决好这些问题,实施自有品牌战略,提升自有品牌商品形象就很有必要。
To solve them, it is necessary to implement the strategy of private brand and improve the images of private brand.
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