产品的包装装潢美是科学技术美学、生产美学和商品美学的一个重要组成部分。
The beauty of package decoration is an important integrant of scientific and technologic aesthetics, production aesthetics and commodity aesthetics.
文字是包装装潢画面的要素之一，是传递商品信息的视觉语言。
Character is one of the key elements of packing and decoration, a visual language which transmits the information of merchandise.
药品作为特殊的商品，其包装装潢设计应体现其独特的文化特征。
Medicinal products require special packing to present their unique cultural features.
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