同样地，如果消费者能从其他地方更容易或者更便宜地买到与琼斯公司产品类似的产品，那么如果琼斯不降低产品价格以提高竞争力，他的公司就不能盈利。
Likewise if Jones' product was available more readily or less expensively from some other source Jones would either go out of business or be forced to lower his prices to a competitive rate.
同样地，如果消费者能从其他地方更容易或者更便宜地买到与琼斯公司产品类似的产品，那么如果琼斯不降低产品价格以提高竞争力，他的公司就不能盈利。
Likewise, if Jones' product was available more readily or less expensively from some other source, Jones would either go out of business or be forced to lower his prices to a competitive rate.
品类定位之根本是洞察和占领消费者心智空间，既然是“洞察”和“占领”，那么需要更深刻的去了解消费需求和竞争状况。
Category is simply positioning insight and space occupying the minds of consumers, since it is "insight" and "occupation", then you need to go deeper understanding of consumer demand and competition.
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