品类定位之根本是洞察和占领消费者心智空间,既然是“洞察”和“占领”,那么需要更深刻的去了解消费需求和竞争状况。
Category is simply positioning insight and space occupying the minds of consumers, since it is "insight" and "occupation", then you need to go deeper understanding of consumer demand and competition.
产品结构齐全,其中有定位为高级品类的“粉红精品世界”、基础品类的“白与黑完美世界”和特色类的“彩妆、纹绣、专业发品、美容仪器等”。
Within this range there are 1200 sub products from the beautiful Pink series. There are other special class categories, such as Colour make-up, Hairdressing and Beauty Equipment.
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