这些不同档次的汽车品牌组合成了一架“成功阶梯”,客户随着自己人生地位的提高可以依次选购不同品牌的汽车,永远都不会离开通用汽车。
Together they formed a 'ladder of success,' allowing customers to move up as their station in life improved, without having to leave the GM family.
其次,品牌忠诚受品牌形象、顾客价值和顾客满意三个驱动因素的影响,呈现“阶梯状”;
Secondly, brand loyalty is driven by brand image, customer value and customer satisfaction, which shows as a "ladder".
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