进入21世纪,企业间的竞争从自然资源的竞争、技术的竞争,转移到无形资源的竞争,特别是核心能力和品牌的竞争。
When we come to 21 century, the competitive factors among enterprises have changed from natural resources and technology to invisible resources, especially the competence of Core-competence and Brand.
在新经济环境下,企业间的竞争日渐成为品牌的竞争。
Under the new economy background, brand -competitions have gradually replaced the competitions between companies.
当前,房地产企业间的竞争已进入品牌竞争阶段。
The competition among real estate enterprises have come into the competing stage of brand product at present in China.
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