品牌资产衰减对品牌重生难度存在显著的直接影响。
Moreover, brand equity attenuation also has an obvious effect on brand renaissance difficulty.
结果发现，非利他主义营销行为和非社会公正营销行为直接影响品牌重生难度；
The two latent dimensions of marketing unethical behaviors in altruism and social justice have a significant direct effect on brand renaissance difficulty;
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