为会议提供赞助或购买展览摊位是提升公司在某一特定市场的形象、提高人们对特定品牌认识度的好方法。
Sponsoring a conference, or even taking an exhibition stand, is a fantastic way of raising your company's profile within a certain market and creating greater awareness of your brand.
海尔品牌的成功来源于企业内部对品牌认识的一致性与外部整合营销传播有机结合，二者都是紧紧围绕者海尔品牌精神来实施的。
It proves that the success of Haier brand lies in the efficient integration of internal coherence and external IMC, which both encircle the Haier's brand religion closely.
量化你的品牌搜索用户是一回事，认识与了解他们又是另一回事。
It's one thing to quantify your branded searchers, it is another to know and understand them.
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