造成这种情况的原因主要有：企业商标法律意识淡薄、营销网络不完善、品牌经营意识淡薄等。
This is due mainly include: corporate brand awareness of the law weak, imperfect marketing network, brand management and lack of awareness.
品牌意识作为一种管理策略在企业管理中早已推行到经营管理的诸环节。
As a management strategy, "trademark consciousness" have been practiced in all links of enterprises administration.
研究发现：造成我国蓝球俱乐部名称更迭的根本原因在于经营管理不善、品牌意识缺位、风险成本过高等。
The research discovered that creates this kind of phenomenon the basic reason to lie in the management to be bad, the brand consciousness vacancy, the venture capital excessively higher;
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