随着大众消费的符号化趋势, 产品的植入(Product placement) 逐渐演变为品牌的植入(branded placement), 这意味着植入突破了具象单一的产品形态, 向概念植入、 观念植入转化。
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这部135分钟的电影,贴片广告长达15分钟,相继明显地出现了酒类、银行、保险、手机、汽车和运动品牌的植入广告。
The 135-minute film contains six obviously product placements lasting 15 minutes, including alcohol, a bank, insurance, a cell phone, a car, and sportswear.
隶属联合利华旗下,旁氏并不是联合利华植入《广告狂人》的第一个品牌。
Owned by Unilever, Pond's is not the conglomerate's first brand to appear on Mad Men.
赞助商品牌将被放置在搜索结果旁边,而不会被直接植入到Twitter feeds中-------------这样就将对用户的不利影响降到最低限度。
Brands will be able to place ads only next to search results and notdirectly within Twitter feeds so that disruption for users would beminimised.
There's hardly a movie that goes by now that doesn't have products inserted and that's all bought and paid for.
现在已经很难看到一部,没有品牌植入的电影了,这全都是要花钱的
What about product placements in television shows and movies?
在电视剧和电影里的品牌植入怎么样
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