方法：对进入壁垒的涵义，进入壁垒与医院品牌战略的关系以及医院实行品牌战略的意义进行分析。
Methods: Analyze the connotation of entering barriers, the relation between entering barriers with hospital brand as well as hospital brand strategy.
是指简单的、与其它品牌相区别的、你所建立的与你的品牌相关联的涵义。品牌理念是一种品牌在人们头脑中建立的印象。
The simple, differentiated, and relevant meaning you establish for your brand. A brand idea is what a brand stands for in people's minds.
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