... comparative advertisements 比较告白 comparison of brands 品牌比较 compensation deals 补偿处理 ...
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为什么有些品牌比较强 The Origin of Brands
与其他汽水品牌比较，您认为百事可乐的公共关系策略如何?。
How would you rank Pepsi Cola's public relation activities compared with other competitors?
顾客希望可以直接接触产品并与其他不同的品牌比较，而不是仅从柜台外侧有限的看看商品。
Consumers want to be able to touch products and compare different brands directly rather than being limited to looking at products from behind a counter.
法尔利先生发现客户对于品牌比较不关心---他说，“这要比客户不喜欢福特这个牌子更糟糕。”
Mr Farley found customers were indifferent to the brand—which, he says, “is worse than customers not liking Ford.”
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