Deines补充说：“在线旅游公司原来被严格区分为旅游零售网站和品牌媒体网站，但现在两者的分界线已经变模糊了。”
Deines adds: "the lines have blurred somewhat between online travel players being strictly about retailing travel or delivering media value to other brands."
联想未能理解模糊的品牌营销之道，在定价策略方面也欠缺周全的考虑。
Lenovo failed to understand that blurry branding and not giving enough thoughts to pricing strategy.
本文侧重分析从营销角度进行的品牌评估，采用模糊综合评价方法，评估企业品牌价值，帮助企业提高品牌资产管理工作。
Based on an analysis of brand evaluation in terms of marketing, th is paper introduces fuzzy method in evaluation of brand value so as to help improve the management of brand assets.
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