品牌情感
网络释义专业释义
6、品牌情感（Brand emotion）：Lannon 和Cooper 提出品牌不仅仅是一个标记 或者记号，在品牌创建中必须注重人的情感主题。
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...品牌情感；品牌信任；网站品牌忠诚 The Empirical Research on the Influence of Customer Experience on B[gap=835]Key words: Shopping website; Customer experience; Brand affect; Brand trust; Website brand loyalty ..
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brand emotion - 引用次数：4
Hence Brand Emotion or Brand Attachment turns out.
“品牌情感”或“品牌依恋”由此产生。
参考来源 - 情感化设计与品牌情感识别
·2,447,543篇论文数据，部分数据来源于NoteExpress
双语例句原声例句
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品牌功能效用和品牌情感效用对品牌忠诚度和溢价支付意愿有正向影响；
The brand function utility, brand emotion utility both have positive effect on brand loyalty and purchase intention of premium.
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这些产品能为顾客提供快乐感受或者象征价值，也就是说顾客对品牌本身有一种情感依恋，像是宗教信仰的某些感情。
These products provide either hedonistic or symbolic value to the customer, meaning they just feel good or create an emotional attachment to the brand itself, something he likens to religion for many.
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首先，“加入购物车”按钮看似是一个小细节，但它包含用户和品牌之间潜在的情感联系。
At first the "Add to Cart" button may seem like a minor detail, but it has the potential to create an emotional connection with your brand.
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It was just focused on bringing up the product and making people wear the brand again and how the brand is aligning to this particular feeling and story.
苹果只专注于提升产品,让人们再次接受品牌,想办法让品牌能唤起一种情感和故事。
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