因此，品牌传播应引入整合营销传播的理念，以此来提升品牌传播的效果，创造理想的品牌形象。

Therefore, Brand communication should introduce the idea of Integrated Marketing Communication to promote its communication effect, which could help to create the ideal brand image.

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同时，利用整合营销传播手段，深入研究营销公关如何发挥其效用来塑造奢侈品品牌形象。

At the same time, this article USES the integrated marketing communication tools, in-depth study how to use the marketing public relations function to create a luxury brand image.

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