品牌建设、推广与管理 Branding building, promotion & management
教授，研究方向为市场传播，营销手段、品牌建设与管理等。
Professor, researching market communication, marketing means, brand building and management etc.
对照这个品牌识别系统可以发现品牌管理中的漏洞所在与未来品牌建设的方向与策略。
Against this brand identity model as a criterion, some weaknesses in the brand management can be discovered and the appropriate strategies of brand development can be worked out.
在上篇中，我们讲了工程机械行业企业创办品牌的必要性，以及企业内部的品睥建设与管理。
In part one, we have talk about the necessity of the setting-up of the brand for enterprises in construction machinery industry, and the brand establishment and management inside enterprises.
应用推荐