那些没有产品文化、没有品牌信仰、没有族群认同的电商,依旧是靠“广告乱轰炸”的方式来推广就显得太LOW。
Who do not have the product of culture, there is no brand beliefs, ethnic identity electric company, is still by "ads bombing" promotion is too LOW.
从广告到深入一个企业的文化核心,去挖掘一个企业的核心价值、核心竞争力,这超越了一般的品牌管理服务;
It is a success that we analyse an enterprise's core value and competitiveness through Ad, and it totally goes beyond general brand management services;
基于此,本人从广告的视角对品牌文化传播进行了解析。
Based on this, I learned from the perspective of brand advertising for the interpretation of culture.
应用推荐