品牌差异化定位（Different Brand Positioning）是指企业对自身产品在特殊功能、文化取向及个性差异上的商业性决策，它是建立一个与众不同的品牌形象的过程和结果。换言之，即指为某个特定品牌确定一个区别于竞争品牌的卖点和市场位置，使商品在消费者的心中占领一个特殊的位置。
差异化是大学品牌定位的前提，定位的策略主要有类型定位、水平定位、规模定位和竞争性战略定位等。
Differentiation is the premise in brand position, the policy of which mainly includes types, levels, scales, competitive strategy and so on.
其制造工艺包括特殊配方，保质期较长，无任何人工成分，产品品种差异化的品牌定位鲜明。
Its manufacturing process including the special recipe, longer shelf-life, no artificial ingredients, and product variety differentiated the brand and positioned it distinctively.
因此，在组织相对于其竞争对手更有效地品牌定位方面，差异化也成为了一个至关重要的手段。
Differentiation has also come out as a key element of positioning strategies as it seeks to set an organization's brand apart from the competitors through various differentiation strategies.
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