最近，美国运通公司研究了消费者的购买趋势，报告说这种趋势转向了本地购买、道德公司、共创品牌、定位优惠和集团购买。
A recent American Express report looks at consumer buying trends, and finds a shift toward local purchases, ethical companies, co-created brands, location-based offers and group buying.
新的酒店管理研究表明，酒店品牌重新定位和星级提升能在两年或两年后为酒店在财务方面带来积极的影响。
New hospitality management research suggests that rebranding and moves in market scale result in positive financial effects after two years or more.
第三章是城市品牌的定位研究。
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