... 从品牌定位 From Brand Allocation 品牌定位已死 The Demise of Positioning 品牌定位为 Brand Positioning As ...
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魏茨表示,这也是微软为什么将Bing品牌定位为“决策引擎”而非搜索引擎的原因。
According to Weitz, this is why Microsoft decided to brand Bing as a 'decision engine' and not just as a search engine.
现时有许多活动是以最理想的品牌定位为前题,但却完全不见彰效——因为它们索然无味,或是架构很差,或者是用字遣词不适当。
And a lot of today's campaigns are based on optimum positioning but are totally ineffective-because they are dull, or badly constructed, or ineptly written.
定位为品牌工具,Splitweet并没有真正兑现这一承诺,公司最好选择CoT weet, EasyTweet或HootSuite。
Positioned as tool for brands, Splitweet doesn't really deliver on that promise, and companies would be better off with CoTweetCoTweet, EasyTweet, or HootSuite.
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