顺便提一句，微软的品牌战略一直不太成功，但是我们这次真的好奇，在bing.com的主页放置热气球有什么含义？
A note about the branding. Microsoft isn't known for its clever (or even coherent) branding, but we truly wonder about the decision to place images of hot air balloons on the bing.com homepage.
在中国企业中流传一句话叫做：”一流企业卖标准，二流企业卖品牌，三流企业卖产品。
There is a popular saying among Chinese enterprises that the top companies sell standards, second-class firms sell brands, and companies at the bottom of the rung simply sell products.
奢侈品零售商路易·威登新推出的凯瑟琳·德纳芙主打广告活动中，有一句支持气候项目的品牌口号。
Luxury retailer LVMH's new Catherine Deneuve-led advertising campaign features a tag line that supports the Climate Project.
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