最初他们表示购买250处金郁金香酒店（该品牌共经营超过700家酒店），或者此次交易不涉及任何房地产的买卖。

Originally it was stated that they were purchasing around 250 Golden Tulip locations (out of over 700 which the Golden Tulip brand managed), or if its purely a non-real estate purchase.

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除了个人姓名以外，用中文、英文及其他语种为公司和品牌起名成了一项大买卖。考虑到名称的重要性，这也合理。

Apart from individual names, the business of corporate naming and branding in Chinese, English and other languages became a big business, and rightfully so, given its importance.

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