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一些出版商性高说苹果的策略会存在局限性，一个理论上看起来不错的模式现实中未必那么有吸引力。
Some publishers warn that Apple's terms can be restrictive in other ways, and that a model that looks good in theory may not be as attractive in practice.
奇怪的的是两家公司东山再起的计划取决与给出令人满意的具有吸引力的条件，因此广告业务——在线策略使很多媒体公司失望。
Peculiarly, both firms' comeback plans hinge on giving away content to attract traffic and thus advertising-an online strategy that has disappointed many media companies.
这些厂家的发布策略包括一点点地升级(好一点的摄像头，一块更明亮的屏幕或是更大的内存)，以使这个‘新’设备多一点吸引力。
Their launch strategies involved upgrading their phones bit by bit - a better camera, a brighter screen or larger memory - so as to make the "new" device just a little more attractive.
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