当消费者面临一系列有吸引力的选择时，会因为害怕后悔而变得犹豫，总体而言，他们往往会避免选择，更不会在各种带有负面效应的选择中做出决定。

When barraged with set of attractive choices, consumers become paralyzed in the fear of regret, often choosing to avoid the decision altogether, rather than chose between options laden with downsides.

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尽管红色效应确实会增加女性对男性的吸引力，但并不会提升男性对女性可爱度，头脑以及亲切度的认知。

Though red attracts men to women and makes them more appealing to date, the color red didn’t increase a man's perceptions of women’s likeability, intelligence, or kindness.

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电视通过不断播放有吸引力的广告内容建立品牌效应的能力依旧无法超越。

Television’s ability to build brands by surrounding adverts with gripping content is unsurpassed.

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So, we quickly talked about certain aspects of why we like other people including proximity, similarity, and attractiveness, and where we left off was a discussion of the Matthew effect, which is basically that good things tend to compound.

我们昨天略为讲几个方面,解释我们为什么会喜欢他人,包括邻近性，相似性和吸引力，我们昨天最后讲的是马太效应，它是说，好事是会扎堆的。

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