名牌效应（Famous brand name effect）是指由名牌这个无形资产所引发的能够为其所有者或经营者带来新的经济效用的现象。
名牌工程具有名牌效应和名牌效益。
A famous brand project possesses famous brand effect and famous brand benefit.
并应以此作为企业文化的战略目标，以抓复合名牌效应为战术原则。
The Self Enterprese Culture is one of the strategy goals of enterprise. The tactical principle is to grasp the effect of well-know brand.
名牌工程具有名牌效应和名牌效益。实施名牌工程，对于进入国际市场具有十分重要的战略意义。
A famous brand project possesses famous brand effect and famous brand benefit. It has a strategic significance to implement famous brand project for entering international market.
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