The dissertation argues that advertising is a system made up of different symbols,and that celebrity symbol is the vital symbol so the inside structure is especially complicated.
本文认为,广告是由多种符号要素组成的复杂系统,而名人符号作为名人广告最为关键的符号,其内部结构尤为复杂。
参考来源 - 名人广告何时有效The dissertation argues that advertising is a system made up of different symbols,and that celebrity symbol is the vital symbol so the inside structure is especially complicated.
本文认为,广告是由多种符号要素组成的复杂系统,而名人符号作为名人广告最为关键的符号,其内部结构尤为复杂。
参考来源 - 名人广告何时有效·2,447,543篇论文数据,部分数据来源于NoteExpress
名人广告成功的一个基本前提,就是合理选用名人符号。
One of the basic preconditions of successful advertisements is the rational choice of the celebrity symbol.
名人符号的注意力资源,能够使广告获得更多的关注,通过名人广告,品牌能够获得更高知名度;
The attention symbol resources of celebrity can give ads more attentions, and by the celebrity ads, brand receive higher awareness;
实验会涉及到向这十三个病人展示含有名人,符号和动物的短片(5到10秒)。
The experiment involved showing the thirteen patients short clips (5 to 10 seconds) of famous people, characters or animals who were engaged in some activity.
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