同质市场是指消费者或用户对某一产品的需要、欲望、购买行为以及对企业营销策略的反应等方面具有基本相同或极为相似的一致性，这种产品的市场。
美国市场不仅是全球最大，而且市场同质性最高：在美国其中一州经营成功的企业，几乎可以转战任何其他州。
Not only is America's market the largest, but that market is homogeneous: a firm that works in one state can probably work in any other.
一块钱到哪里都是一块钱，事实上正是由于高度的同质性、可被分割性、易识别性才使市场优先选择了黄金作为货币。
Any one unit of money is as good as any other, and indeed it is precisely for its homogeneity, divisibility, and recognizability that the market chooses gold as money in the first place.
全球化也许会催生出完全同质化的消费者市场，但非主流文化依然前途光明——这是《连线》主编安德森的言之凿凿。
Globalisation may have created a fairly homogenous consumer market, but alternative culture still has a future - or so argued Anderson, the editor-in-chief of Wired.
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