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由于每天都会有新品上线销售，许多顾客的生活甚至围绕着吉尔特集团形成了一种定式。
And because new sales are launched daily, many customers develop a routine around Gilt.
虽说吉尔特集团的赢利主要还是归功于它的低成本结构，但它之所以会大获成功，还是因为该公司采取了一系列类似游戏的机制，刺激用户再次回来购买。
While Gilt's profitability is largely derived from its low cost structure, its real success has been deeply engaging customers through a series of game-like elements that keep users coming back.
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