...t cobranding): Fujitsu+Intel+Microsoft 同一公司合作品牌(same-company cobranding) 合资企业品牌(Joint-venture cobranding) 5,品牌再定位决策 也许一种品牌在市场上最初定位是适 宜的,但是到后来公司可能丌得丌乊重 新定位。
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这个合资企业生产的车型将以上汽通用五菱面包车为基础,但会挂雪佛兰的品牌进行销售。
It will produce cars based on its Chinese Wulings, but will sell them under the Chevrolet brand.
2002年,尼桑开始在中国运作与东风的合资企业,这证明是一次成功的尝试:在全球最重要的汽车市场——中国,尼桑已成为领先的日本品牌。
In 2002 Nissan launched what has proved to be a successful joint venture in China with Dongfeng: it has become the leading Japanese brand in China, now the world's most important car market.
日本尼桑公司和中国东风汽车集团的合资企业也推出了其中国特有的品牌Qichen,在展会上展出了一个概念模型。
The joint venture between Nissan Motor Co. of Japan and Dongfeng Motor Group Co. is also promoting its new China-only brand, Qichen, by demonstrating a concept model at the show.
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