叠音又称叠字，指相同字（音节）的重叠。叠音是汉语语音修辞的重要手段。
现代汉语中，叠音词与重叠式很容易发生混淆。
In modern Chinese reiterative locution and reduplication are likely to be confused.
这一部分主要对店名的音节、平仄搭配、双声叠韵和叠音词进行分析。
This part showed the situation of using words of generic names, development of generic names, high frequency words of specific names.
此外，还分析了叠音、谐音、摹声等语音修辞格在古典诗词中的修辞功能。
In addition, the paper analyses phonetics rhetoric form's function in ancient poetry.
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