该课程通过对受众概念的形成，传播学理论中有关受众理论的研究，受众类型的划分，探讨受众的构成要素。
By researching into the audience with a history, the audience in communication theory and research, audience segmentation, the students will study the principles of audience formation and continuity.
第三部分，主要对体育赛事直播节目的受众进行构成分析及收视心理研究，研究观众因素对节目收视率的影响。
The third part, live broadcasts of sports events for composition analysis and audience ratings of psychological research, research audience. factors on the impact of program ratings.
媒介与人群之间的互动构成了受众生态环境，媒介与社会系统之间的互动构成了媒介政策制度、补偿方式等生态环境。
The interaction between media and human beings setups audience ecology environment. The interaction between media and social system build up the media policy, compensation etc.
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