他是将学术分析、政策研究和行为参与结合为一体的典范。其代表性的理论观点有“受众商品论”、“依附理论”等；
He successfully combines the academic analysis and political study with practice, and thus presents such theories as "dependency theory" and "audience commodity" etc.
在传播研究中，人们的受众观念经历了多种视野的变迁，受众曾先后被视作靶子、社会类别、消费者、商品及解码者等等。
The history of communication theory and research witnesses changing perspectives on audience: audience as target, social category, consumer, commodity, decoder, etc.
我们选择了4个世界杯赞助商品牌来分析他们与中国受众建立联系的方式。
We chose 4 World Cup brands and analyze the way they connect with their Chinese audience.
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