公司相信，这种新的广告网络会为发布者提供资金刺激，他们就会给他们的网站建立语义化标记。
The company believes that its new ad network will provide monetary incentive for publishers to have their websites marked up semantically.
不过，由于任何人都可以以特定的名称在网络中发布信息，所以围绕着信息发布者的身份还存在许多问题。
Still, there can be questions about the identity of a person Posting under a given name.
几年前当我们第一次注意到Apture，它还只是一种网络服务，需要发布者自行选择多媒体上传链接弹出式窗口。
When we first noticed Apture several years ago, it was a service that required publishers to load up linked pop-up widgets with multimedia of their own choosing.
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