在这样的社会里，公民不再是被动的消费者，被单向的媒体填鸭式地喂养信息和文化，而成为主动的参与者，共同协作，开启通向未来的旅程。

Where the citizens are no longer passive consumers being fed information and culture through one-way media, but are instead active participants collaborating on a journey into the future.

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在广告业参与度较高的市场端，营销高手们通常会通过社交媒体进行病毒式营销，并为这一“营销圣杯”展开激烈竞争。

At the more engaged end of the advertising spectrum, marketers often vie for the Holy Grail that is viral marketing via social media.

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