店铺卖家的特色功能费 Optional Feature Fees
不管你是卖产品、卖功能，还是你希望人们采取什么行为，总之，你要把它们和一个理由绑定在一块儿，这样人们就会更积极地采取行动。
Tie your product, features and the actions you want people to take in with a reason, and people will be more compelled to take action.
如果你卖的是带有代码高亮显示功能的文本编辑器，不要把你的客户标记为程序员。
If you're selling a text editor with code highlighting, don't label your customers as programmers.
“我们卖的是他们的二倍到一倍”，他指出，使用微软手机软件的手机早就能拥有GPS和3g功能，而且还能和电脑相互协作。
"We outsell them by two to one." he points out, legitimately, that many phones using Microsoft Mobile software have long had both GPS and 3g, and have always tied into corporate computer systems.
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