The fourth chapter introduces concrete advertising translation techniques at micro-level based on functionalist approach.
第四章介绍了功能派译论指导下的广告翻译在微观层面上的具体操作技巧。
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功能派翻译理论既继承了传统译论中的合理成分又突破了传统译论的束缚。
Functionalist translation theory inherits the rational components of traditional translation theories, and meanwhile breaks away the shackles of traditional translation theories.
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