现金股利是股利分配的主要形式，是对股东进行利益回报的重要方式。
Cash dividend is the major form of dividend distribution and shareholder's interests.
这一原则是基于私人利益与社会利益的平衡而产生的，其直接理论依据就是经济利益回报。
It is based on the balance between the personal interests and social interests. Its direct theoretical basis is the theory of interests reward.
市场营销是企业为了从顾客身上获得利益回报，创造顾客价值和建立牢固顾客关系的过程。
The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.
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